Addressing Cool Hunting

Is cool hunting O.K. to do? Is it acceptable for adults to research and study what teens want or desire in order to make a profit? Is it morally right to manipulate a teens' mind into thinking they must have that one particular consumer product? Or even influence teens way of consuming and in turn having the teens' parents turn into the forced consumer. There are a few reasons why this does not sit well with me:
- Teens are being pumped with false needs for feeling good about themselves.
- Parents should be teaching their kids money management skills instead of contributing to their teens mass consumption of goods.